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Model
Token Spend & ROI Workbook
The calculation we use to turn AI activity into a defensible business case. It takes attributed spend, joins it to an outcome metric you already track, and produces cost-per-outcome trends rather than a monthly total nobody can act on.
Spreadsheet · 4 tabs · worked example included
What's inside
- 01
Attribution tab
Mapping model calls to teams, features, and workflows.
- 02
Outcome join
Connecting spend to tickets deflected, cycle time, or accepted drafts.
- 03
Cost-per-outcome trend
The ratio to manage, with thresholds for when to invest or cut.
- 04
Board summary
A one-page output structured the way finance expects to receive it.
Use it when
- Token spend is climbing without a story
- You need to justify AI tooling in the next cycle
- Leadership is asking whether any of it is working